About Us
Plosion Branding develops, brands, and communicates Corporate Social Responsibility programs for companies that desire greater integration between their brand and their CSR programs.
We are located in Orlando, Florida.
Peter Olsen
Professional Background
Peter Leif Olsen has been a marketing professional for over 25 years. Peter has been the creative lead in numerous marketing campaigns for everything from package goods to hotels & resorts.
Peter started his career in New York City working at McCann Erickson on Coca-Cola, AT&T and others, and at Saatchi & Saatchi on Tide Detergent and other P&G brands. In 1992 Olsen moved to Orlando, Florida where he joined the largest hospitality marketing firm in the country, Y-Partnership, where he eventually became Chief Creative Officer. During this time he created award wining campaigns for Mexico tourism, The Breakers Palm Beach, St. Maarten Tourist Bureau, and many other resorts and destinations across the country.
Peter has served as Communications Director for Clean the World from June 2009-July 2010 and garnered national attention for the charity in broadcast, print and on the web. He has developed the marketing efforts for all the major initiatives at Clean The World and has created and maintained the overall communication strategy and practice.
Peter has experience in concept development, marketing strategy, brand development, print and broadcast production, and has managed multiple teams of creative professionals.
Love
Peter loves children's charities. "The best part of working for Clean the World was knowing that we had a positive impact on the lives of Children."
Function
Peter is the main strategist for Plosion Branding. He is involved in every step of the process for each of our clients.
Brandi Godbee
PROFESSIONAL BACKGROUND
At ACPT, a real estate company based in Maryland, Brandi directly supported the CEO and Chairman of the Board, coordinating and participating in quarterly strategy sessions in Annapolis, Baltimore, San Juan, and Orlando, covering negotiations, leadership, critical thinking, and more. She is most proud of assisting with the company's internal efforts to 'go green,' researching and supplying initiatives for ACPT's green policy, as well as monitoring the development and engineering meetings as a member of the company's Green Team.
She met Peter during her stint at a billion dollar real estate and hospitality development company, where she coordinated marketing efforts, tracking literally over 100 jobs at a time, ranging from brochures to signage to flyers, newsletters, and more. She participated in the company's historic real estate launch marketing efforts, where record sales outdid one another, community by community. And, she instigated the communications' department's carpool.
Brandi and Peter teamed up again at Clean the World, where she assisted with the nonprofit's communications efforts, as well as discussions about co-branding growth. Once again, she pushed internal green initiatives, politely declining printed communications and encouraging electronic exchanges, and participating in carpools.
LOVE
Brandi is passionate about making the world a better place, and she has volunteered with the Adult Literacy League, the League to Save Lake Tahoe, Outreach Love, and the SPCA of Central Florida. She loves taking great care of animals, and her two cats at home may or may not know just how good they have it.
FUNCTION
Plosion Branding is the culmination of excitement for Brandi, where she can hone in her passion for research and credibility with her drive to help others, guiding and teaching companies how simple it is to make a difference that, in today's world, truly matters.
Erika Amlund
Professional Background
Erika is the lead designer at Plosion Branding. Erika has over 20 years experience in design and marketing. She has worked for Central Florida's top ad agencies, printing companies and design firms since 1988. She developed complete brand programs for the Kessler Collection, and Arnold Palmer's Children's Hospital. Erika has designed promotional pieces for numerous clients including Florida Hospital, University of Central Florida, Darden Restaurants and the Zora Neale Hurston Foundation. Her specialty is logo design. She also has a talent for Spatial design and is a master at developing branded and distinctive color paletts. Erika is a graduate of The Art Institute of Fort Lauderdale.
Function
Erika is the lead designer at Plosion Branding. She supervises all design work and is personally involved in all visual expressions of CSR communication programs.
Love
Erika likes to donate her design skills to help non-profits and enjoys assisting women-owned and operated businesses. Among the many projects she has worked on, she created the invitations for the Red Soiree, benefitting Ronald McDonald House.
To see samples of Erika's design work click here.