How we work to create your branded CSR communications program:

We have developed a three phase process to carefully guide your company through the development of a branded CSR communicatons program.

Phase 1 - analysis

We meet with key stakeholders in your company to establish your current activities, brand values, and functions. We review your current communications and understand your message strategy. We read through your website and sales and marketing materials. We talk to your customers and employees. We develop a clear picture of your current brand and how it is currently perceived.

Deliverables

Brand Definition Statement derived from:

• Surveys, Meetings, and Interviews
• Existing Media, Financial, and Awareness Documentation
• Evaluation of Current CSR Practices
• Gauge Internal and External Knowledge
• Assessment of Achievable Goals
• Existing Eligibility

Phase 2 - strategic plan

We match your brand values to best practices in three main areas of CSR: Green Initiatives, Social Impact, Workplace Environment. We create a plan to implement key initiative in each area based on your available resources and commitment. We present this plan to your key stakeholders and provide support for the rollout. We develop benchmarks in each area that we use to measure progress.

Deliverables

• Green Initiatives
• Guidance on Certifications
• LEED Credits
• Equal Opportunity Employer status
• We provide a list of recommendations and documentation for eligibility
• Associations and Memberships – Recommendations and provide support for the application process.

Social Impact

• Matching Charities and Nonprofits Selections Based on Brand
• Community Integration

Workplace Environment

• Identify Benchmarks
• Tangibility, Ease of Implementation, Growth Capacity
• Internal Integration and Practice
• Education
• Internal Green Policies
  • Standard Practices and Procedures
  • Employee Suggestion for Improvement - Clear, Concise, Accessible, and Secure

Phase 3 - implementation

Once the CSR commuications plan is complete, we help you broadcast the value of your initiatives through public relations, social media, employee presentations, and marketing materials. We help you set up team building events and employee incentive programs geared around volunteerism. We provide reports on performance against benchmarks.

Deliverables

• Benchmark Rewards
  • FY Quarterly Comparisons and Year-end Reports
• Green Policy Tracking and Updates
  • Additions
  • Employee Incentives
    • Time off for Volunteering
    • Donations to Charity of Choice
• PR and Media
  • Press Releases
  • Facebook / Twitter / Blogger Copy and User Tracking
  • Ongoing Relationships
  • Emerging Co-branding Opportunities